Big Papi’s hitting slump, and Papelbon’s (body double) butt-slapping donut commercial have caused the local media to criticise the practice of endorsements as distracting to Red Sox player performance. But these financial extras are necessary to keep up with obscene salaries that larger cities and teams can pay their players, such as the dreaded Yankees. If Boston sports heroes like Ortiz and Tom Brady are encouraged to take a hometown discount at contract time, their ads should be seen as a welcome reward from local businesses, and also confirmation that we are winning championships!

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