Red Sox Economy...
The Red Sox brand stirs a lucrative passion. Fans keep their money with the official bank of the Red Sox; buy official plumbing and lighting supplies, office supplies and automobiles; they take their vacations with the players, name their pets after the ballpark, dress in logowear on the weekends and serve barbecue on plates glazed with playoff statistics. Fans fret about the high cost of gas for a trip to Fenway Park, but once there, spend like their millionaire heroes. (0)