Image is everything in pro sports, and playing the game just might be easier than maintaining your public image. Try hitting a 95 mile per hour fastball. Whif. Okay. But now try having hoards of freaky strangers (fans) stare you down like a piece of hamburger, and watch your every move, beg for your signature, every public moment of the day. Double whif.

Image is also very important to large corporations where the fate of many is tied to sport teams. Or is it? Are the New England Patriots a sports business? Or are they an entertainment and construction company, currently building a large, very expensive shopping mall that hinges on the Patriots image. Touchdown. And don’t let the door hit you on the way out, Coach Belichick.

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